ARTICLES

The Four Corners is a community outreach organisation established by a dedicated south London based campaigner and activist by the name of Gemma Novis. Gemma came to us with the desire to develop a visual identity that would capture the heart of what the foundation aims to achieve and give her a solid base from which to grow the organisation.

Gemma told us: “Four Corners is people centric and the main aim is to be a vehicle to bring people together for meaningful dialogue and exchange”.

We developed three conceptual designs which were presented to Gemma and her team, along with colour variations for each one. Each logo had two versions: the Foundation and the Cafe.

These rough sketches show how the chosen logo was designed.

Starting from the main concept of dialogue, the design is built around the shape of a speech bubble, inside which different elements are positioned, keeping it balanced.

The chosen font, Clarendon Bold, gives a warm and familiar look, as do the colours, while the design still remains trustworthy and consistent.

The whole identity is produced in a flexible format that can be altered to satisfy the various sub-brands. To help the client, a brand book with all the specifics has also been produced.

And here is the final design…

It has been a fun project to work on, and definitely a creative one!