Piribo

case study | Piribo

project brief

Piribo is a new company that provides online business intelligence for the BioPharma industry. Acting as a one-stop-shop, Piribo sells specialist market research data in Print, Electronic (Adobe PDF Documents) and CDROM formats supplied by a selection of high quality publishers such as Datamonitor.

Redwire were selected to work with Piribo at a very early stage of the company's development. Our brief included: conceptual design and positioning of branding & visual identity, web site development technology and usability, and ongoing site optimisation and promotion.

our approach

We chose a phased approach to this project, our initial analysis and scoping of Piribo's target market, position within the target market, site structure, content and functionality lead to the decision to roll-out the website in stages.

We developed a project plan and associated documentation in conjunction with the management team at Piribo, determining minimum functionality that would allow the website to go live as soon as possible. Further stages could then be completed in parallel with an income stream.

Our solution incorporates bespoke development, enhancing our online fulfilment system, integrating disparate supplier product information with Piribo templates and database of available products and compliance with European union value added tax legislation, particularly with regard to exports.

The Piribo website will be subject to continual enhancement as the company expands it services to both publishers and purchasers.

domain registration

In part to protect Piribo's domain, but also with regard to future-proofing their international market position, we have purchased a significant number of domain names with multiple suffixes. Each domain uses framed forwarding to maximise META data exposure on the worlds major search engines.

service :: domain registration

branding & visual identity

Listening carefully to Piribo's requirements we have developed a visual identity and supporting sub-heading that is sensitive to their particular needs as an organisation, their products and services, enabling them to be confidently placed within their market.

service :: branding & visual identity

web design

Our history of developing information rich sites with an assortment of functionality enables us to build intuitive navigation and maintain a high level of usability without compromising the integrity of the creative design.

Piribo wanted a modern, professional, fast website with a considerable amount of functionality. Our solution uses colour efficiently, minimising the use of imagery and simplifying the presentation of data.

service :: web design

bespoke development

Bespoke application development on the Piribo site has lead us to be able to offer a far more flexible e-commerce platform to all our clients. Many relate to Piribo's back-office sytems and procedures, ensuring effective management and control of the Piribo's invoicing and payment processes.

service :: bespoke development

content management

Our in-house developed product, Codewire, functions as a multipurpose content management system with various control features. It allows Piribo's website administrators to maintain content as well as design.

service :: content management

catalogue system

We have employed our easy and efficient administration tool fronting a dynamic data driven catalogue that allows Piribo to add, remove or edit products swiftly, with changes being reflected immediately.

service :: catalogue system

e-commerce

Instant and secure e-commerce system utilising 'real time transaction processing'.

service :: e-commerce

w3c & wai compliancy

We have hand coded all of Piribo's templates with W3C and WAI compliancy in mind. This helps the site comply with web accessibility legislation, improves search engine ranking and above all, delivers design and content that can be viewed by all compliant browsers on any platform.

service :: w3c & wai compliancy

hosting

Piribo's target market includes major pharmaceutical companies in the US and therefore requires 24/7/365 availability. The platform we have developed for Piribo uses multiple load-balanced servers, combined with multi-peered Internet connectivity to provide the highest level of redundancy and availability.

In addition to this, our servers are monitored round the clock to ensure an immediate response in the event of a serious fault.

service :: hosting

search engine optimisation & website statistics

Piribo is a web only business, and as such a key requirement of the site is maximum search engine exposure. With a combination of research, validation and careful submissions we are continually improving the site's visibility.

Providing Piribo with detailed metrics on their ranking within search engines and on the traffic flowing through their site improves the measurability, and therefore managability of its performance.

service :: search engine optimisation

service :: website statistics

email marketing

Notifying exisiting and prospect clients of new products is achieved by delivering demographically relevant information presented with the same high level of aesthetics as Piribo's site design.

Close attention is paid to the management of addresses and the standards of our working methods to ensure that their subscription data is reliable and legal.

service :: email marketing