b2
The overall design was a two stage process consisting of:A quick-fix phase which entailed the amendment of 57 store facias to include the new corporate image.
Developing a new pilot store concept for a unique experience in convenience shopping: to include 24 hour mealtime solutions, a hot food and drink package with a metropolitan feel to appeal to 18-35 year old customers who lead busy lifestyles.
branding & visual identity :: interior and brand development | formally 7/11
In collaboration with Reich + Petch Design.
