UK Steel
Steelspec is a CD-Rom developed by UK Steel to enable engineers to specify steel more efficiently.The brief was to develop a marketing strategy and targeted communications appealing to various `steel specifier' audiences.
The results have been impressive exceeding UK Steels' initial sales targets.
In collaboration with Reich + Petch Design
branding & visual identity :: develop logo & name for new product
print design :: cd case, point of sale dispenser, packaging, leaflets
