The College of Social Work
Visit website: The College of Social Work
In late 2009, the Social Work Task Force called for the creation of an independent and strong organisation which would represent and support the social work profession. That organisation is The College of Social Work and they're well on the way to being established.
As part of the process of getting established, the College invited us to develop a series of short films to be released weekly in the lead up to Christmas.
Each film focuses on a keyword and includes animated illustration and graphics with professional voiceover artists and pices read by socail workers.
To coincide with the release of each film, we have also produced visual advertising assets and blog integration with social networking sites such as Facebook and Twitter.